The trajectory of social media began as a mere mode of communication, seamlessly developing into a source of entertainment and information, and today, has established itself as the kingpin of business.
Social media has deconstructed and reconstructed the traditional business models. It has offered itself as a tool to expand visibility, build relationships and achieve success for almost the entirety of the human race.
With billions of users actively engaged in social media, MLM businesses in the USA and worldwide should target effective utilization of this opportunity.
Today, we will discuss how to strategize the usage of social media for the growth of an equally innovative counterpart in the world of business, the Multi-Level Marketing (MLM) or Network Marketing.
Table of Contents
Building a Strong Social Media Foundation
If achieving success through social media is as easy as they say, why is every other Tom, Dick or Harry unable to succeed? Social media opens up a world of opportunities.
However, the gates are opened only to the ones who have some value and commitment to offer. Unlike an individual creator using social media to garner attention, a business model has the responsibility of building trust, reputation and credibility along with popularity.
Social media will help the business effectively reach its target audience, build trust and credibility, generate leads and referrals and sustain a growing community of loyal audience.
Hence, the success of a venture in social media tightly hinges on creating valuable content. Infotainment is the key, providing the generally bland information wrapped in colourful entertainment. Some important aspects of content creation are:
- Product education:
- An MLM Venture often sells an innovative product or service with a strong stress in its quality. Hence it is important to educate customers how the product stands out from its cheaper alternatives and how the quality justifies any degree of interest that they show towards the product/service.
- Industry insights:
- Sharing information about the industry itself positions the brand as a thought-leader and source of authority, even though it is in its initial stages.
- Lifestyle inspiration:
- The content that directs the aspirations of the audience into the potential lifestyle benefits of the product or service offered, increases the social media engagement as well as the brand visibility.
Choosing the Right Social Media Platforms
Facebook was once synonymous to connectivity. However, the target users have significantly evolved over the years in demographics and usage patterns.
Instagram has been swamped by youngsters and is the best choice for visually appealing content. LinkedIn is the one-stop destination for all career-based networking and development.
YouTube is a safe space for long-form content which requires more investment of attention. Each platform differs from the other in numerous ways. It is important to select a few that best suits your business model and focus your attention on them.
An easy way to identify which platform to invest in, is to have a thorough understanding of your target customer behaviour.
Have a generalized idea about the following questions: What is their age-range? What would be a typical day in their life? Which social media platform do they spend most of their time on?
The answer to these questions will guide your way to the best social media platforms of your choice.
Engaging the Audience
Once the correct platform is chosen, the next step is to engage the audience with the right form of content. In order to develop a good follower base, a few things should be kept in mind:
Learn the platform
- You must understand the basics of social media marketing. Invest in learning about different platforms and methods to leverage their potential before you grow enough to earn from them.
Consistency is the key
- Plan and create your content calendar well ahead. Set proper branding and engagement objectives and goals. Use the schedule feature through your social media friendly Integrated MLM software to post and engage with the audience consistently.
Interact with audience
- Effective social media strategy is never one-way communication. Let your audience consistently engage with you. Use their opinion and suggestions for improving your marketing and products offered. You can keep in touch with your audience through polls, live sessions, quizzes, give-aways and contests.
- You can look awake and alive by responding to any sort of comment in a fun and engaging way. This not only improves engagement but can also win you hearts.
- Share across your platforms to remain connected with your audience on various platforms. This ensures your integrity across various platforms and buttresses your face in the arena of social media presence.
Borrow credibility
- Collaborate with established content creators in your niche to borrow credibility and promote your product as a trustworthy, reliable and verified one. This will also help you reach more of your right audience in a shorter span of time.
Building Social Media Relationships
Connecting with your audience on a deeper level is the way to grow your reach at the fastest pace. Build genuine connections by offering value. Give your leads some form of consistent value in return for sustainable long-term attention and engagement.
This will help you connect with an audience base of similar interest and shared values. Understand the social media platforms are not just for content creation and marketing.
It is to share your story, as integral and as genuine as possible. Acknowledge your falls, share your commitment and celebrate your success. This builds a positive, welcoming and growth-oriented community.
Always keep in mind that no form of interaction of a business with the audience is free from its own share of challenges. There will always be negative feedback, unjust criticisms, spams, scams and cut-throat competition. Keep a level-headed approach to all of these.
Understand that the harshest of criticisms holds your biggest eye-openers and opportunities for growth and development. Harness the power of feedback. Learn from your pitfalls and position yourself as an example of continuous improvement and evolution.
This will not only improve your ability to brainstorm and innovate but also stage yourself worthy of the limelight and relevance.
Integrate your social media platforms with your website and other digital outlets with the help of Integrated MLM Software and Super App. Book your free demo today to experience the ease of managing your business and unlocking success.
Leveraging Paid Advertising
A business can definitely grow their social media presence with strong content tactics and right engagement methods. They can increase their reach through word-of-mouth, sharing and increased engagement.
However, paid advertisements can make the algorithm think that you are ready to pay for the attention that you deserve. Though not always recommended, it is of no harm to take advantage of the paid advertisements once in a while. It not only boosts your reach and engagement but also easily accelerates your natural growth trajectory.
Leveraging the power of paid advertisements will help the algorithm pinpoint your product to the audience who would genuinely appreciate it. Hence you will reach a pool of genuine audience in a much shorter span of time.
Tracking and Analysis
Almost all social media platforms provide tools for analytics for business accounts. Make use of the analytics in order to tailor your content and increase the reach, watch-time, interactions, and overall profile activity.
The success of your social media journey depends largely on how well you utilize the crucial analytics and reports of each of your content pieces and your overall account activity.
Frequently Asked Questions
Is MLM a pyramid scheme?
An MLM and a pyramid scheme may look similar to an untrained eye who has been fed many myths related to the MLM industry.
Network marketing is strongly established in sales and intends to promote ground-breaking innovative products through direct sales techniques. It relies on customer education to establish their market presence as compared to the already existing products and solutions.
However, Network Marketing business largely and essentially differs from any sort of pyramid or Ponzi schemes with their stress in sales, well-defined compensation plans and a legitimate recruitment policy. They are compliant to regulatory and legal standards whereas pyramid schemes are largely illegal.
Can I get rich quickly with MLM?
MLM success depends on efforts, hard-work and dedication. Though the success of the product is governed by many other factors, the entrepreneurial exposure and valuable experience the MLM industry offers any distributor is unquestionably priceless.
What are the legalities of using social media for MLM?
The usage of social media for an MLM Business is legal. However, like any other business or industry, usage of social media for business should always be congruent with the platform’s terms of conditions and services.
All affiliations and claims should be genuine and disclosed. Once these rules are given their due regard, social media exploration by an MLM venture for market reach and success is completely legal.
